Noom CEO and co-founder Saeju Jeong moved to the U.S. in 2005 with $3,000, zero acquaintances and a number of gusto to assist individuals dwell more healthy lives. He later met Artem Petakov, who he satisfied to depart Google and create the corporate that in the end turned Noom. They launched the well-known weight reduction app in 2017.
The privately held firm doesn’t disclose consumer or subscriber numbers, however app analytics firm SensorTower says it was the most-installed weight reduction app within the U.S. throughout 2020.
Jeong just lately talked to The Related Press about life objectives, weight reduction and heavy steel. The dialog has been edited for readability and size.
Q: You based a heavy steel label, that’s a far cry from Noom. How did you discover your manner into the wellness realm?
A: I based the primary heavy-metal label in South Korea as a result of I like heavy steel music. I began my enterprise once I was 19 and that was the best way I found entrepreneurship. My father was a physician and ran the hospital. I regarded as much as him loads. Sadly, he handed away fairly early, at age 51, from lung most cancers. That helped me to see the world in another way. It actually shocked me. I used to be twenty-one — a school child. I used to be pressured to mature as a result of I had a really intense expertise and it actually helped me to consider why I’m right here on this planet. It was a reminder that everybody will die and your legacy issues. I made a decision I’m going to do one thing like my father had impressed me to do earlier than I die. I need to dwell as much as my potential. I’ll do my greatest, however with a laser give attention to well being care to take advantage of influence.
Q: Why is it referred to as Noom?
A: It’s moon backward. As a result of Noom providers, we’re a companion. Altering habits, searching for a wholesome life-style, it’s such a journey; it by no means ends. We’re the perfect companion for each single consumer, identical to the moon is the information and companion of your journey at the hours of darkness.
Q: How do you see it as being completely different from the opposite weight reduction providers?
A: Lots of people consider us as a client weight reduction firm and I feel that’s partially proper and incorrect. The rationale we take note of weight administration is as a result of weight administration is an effective barometer of your general well being. Interval. And weight is a matter for lots of people.
We use a scientific strategy and give attention to the consumer expertise for the perfect final result. The purpose we based the corporate with is to assist as many lives as we are able to. Habits change is a really natural, lasting, wholesome technique to take advantage of influence.
Q: Your income doubled final yr. Is that because of elevated curiosity from individuals who need to drop a few pounds they gained through the pandemic?
A: Sure and no. I’ll be frank about it: I want I might straight work out what’s COVID-19’s influence on our enterprise. I might do extra if I figured it out. However we couldn’t determine it out, not as a result of persons are silly however as a result of Noom has been rising effectively earlier than COVID-19. I feel there was a number of natural curiosity due to COVID 19 however we’re in hypergrowth as an organization, so it was not tremendous clear if COVID-19 truly offered a tailwind. Our guess is COVID-19 actually modified the best way well being care has been handled throughout the whole business and the top consumer base could preserve taking note of the significance of well being. I feel there’s a silver lining there.