Oslo, 10 June 2021: Pablo Barrera, EVP Communications & Procurement in Yara, is seconded to IMAGINE Meals Collective, the place he’ll work with main international firms and stakeholders to assist drive systemic change of the meals worth chain.
Pablo Barrera is at the moment Government Vice President Communications & Procurement in Yara and has since April 2018 been a member of the Yara Group Government Board the place he has held varied positions.
IMAGINE, a social enterprise co-founded in 2019 by Paul Polman, Valerie Keller, Jeff Seabright and Kees Kruythoff to mobilize business leaders across the 2030 Sustainable Growth Objectives, is accelerating transformation in worth chains comparable to meals, style and finance. It has introduced collectively 25 CEOs from throughout the ag-food worth chain to handle one of many largest threats going through our society and our planet – the damaged meals system. Individually these CEOs are pushing their companies to be extra regenerative, equitable, and more healthy. Collectively within the Meals Collective, and in partnership with governments and civil society, they’re pushing the broader ag-food system from a historic supply of planetary and human decline, in direction of future options for planetary and human well being.
“The transformation of world agriculture relies upon upon shut collaboration throughout the entire worth chain, from enter firms to retailers. Having Pablo Barrera lead this effort with IMAGINE provides a singular alternative to contribute to nature-positive meals manufacturing and consumption,” says President & CEO of Yara, Svein Tore Holsether.
“We’re operating out of time. There are lower than 9 harvests left to 2030, and we can not afford to waste one other minute. We due to this fact want management greater than ever. Having key gamers like Yara prepared the ground is due to this fact essential, and their secondment of Pablo Barrera alerts robust management and dedication to handle one of many largest threats going through the planet – the damaged meals system,” says IMAGINE Co-founder and Chair, Paul Polman.
“At IMAGINE we consider within the energy of a ‘brave collective’ – CEOs coming collectively as human beings – doing collectively what they can’t do alone. We convene brave leaders who care about reversing local weather change, biodiversity extinction and rising inequality — and who can truly do one thing about it by way of pre-competitive collective motion. With the world’s eyes on the ag-food system, Pablo is becoming a member of at a essential time the place his power and experience can assist CEOs, authorities leaders and activists speed up systemic, seismic shifts throughout the worth chain, from how we develop to what we eat.” Says IMAGINE Co-founder and Co-Chair, Valerie Keller.
“Meals and agriculture is on the middle of the worldwide sustainability agenda, and systemic change is required if we’re going to meet the Sustainable Growth Objectives for 2030. I’m very excited and grateful for the chance to work on this with IMAGINE and a few of the essential gamers within the ag-food worth chain,” says Pablo Barrera.
Pablo Barrera will take up his new place efficient 1 July, and a course of to determine his successor has been initiated.
Thor Giæver, SVP Investor Relations
Cellular: (+47) 480 75 356
Josiane Kremer, Director Exterior Communications
Cellular: (+47) 481 80 451
IMAGINE empowers new and unprecedented coalitions of main CEOs to take daring stands on onerous points, comparable to local weather and human rights. We discover the pre-competitive house by which enterprise leaders representing >25% of the worth chain can drive tipping factors, increase business norms, de-risk political motion and finally rework markets.
IMAGINE helps construct net-positive firms, which succeed by giving greater than they take. With deep experience in human programs and management transformation, we work with CEOs, boards and management groups to shift mindsets and redefine enterprise fashions, placing objective on the coronary heart of superior efficiency. By means of immersive journeys and connectivity to the broader ecosystem, we assist firms realise their a part of the World Objectives whereas creating worth for all their stakeholders.
A social enterprise based in 2019 by Paul Polman, Valerie Keller, Jeff Seabright and Kees Kruythoff IMAGINE is comprised of purpose-driven alumni CEOs — former enterprise leaders who’ve walked the speak on acutely aware capitalism and now use their time, expertise and networks to speed up the transformation of companies, industries and finally society.
Yara grows information to responsibly feed the world and defend the planet. Supporting our imaginative and prescient of a world with out starvation and a planet revered, we pursue a technique of sustainable worth progress, selling climate-friendly crop diet and zero-emission power options. Yara’s ambition is targeted on rising a local weather constructive meals future that creates worth for our clients, shareholders and society at giant and delivers a extra sustainable meals worth chain.
To attain our ambition, now we have taken the lead in creating digital farming instruments for precision farming, and work intently with companions all through the meals worth chain to enhance the effectivity and sustainability of meals manufacturing. By means of our concentrate on clear ammonia manufacturing, we intention to allow the hydrogen economic system, driving a inexperienced transition of delivery, fertilizer manufacturing and different power intensive industries.
Based in 1905 to unravel the rising famine in Europe, Yara has established a singular place because the business’s solely international crop diet firm. We function an built-in enterprise mannequin with round 17,000 staff and operations in over 60 nations, with a confirmed observe report of robust returns. In 2020, Yara reported revenues of USD 11.6 billion.