Do you continue to acquire weight when you don’t look? (Supply: BSIP / Getty Pictures)
Really feel like WFH is making you pack on the kilos? You’re not alone.
A current examine discovered that folks underneath quarantine gained over ½ a pound each 10 days, per The New York Times.
The additional weight is a serious boon for the $61B weight-reduction plan business
And the proof is within the numbers:
- Noom, a startup that provides custom-made well being plans, was downloaded ~4m occasions prior to now yr and ranked on the high of the well being and health class.
- WW Worldwide (AKA Weight Watchers), the well-known weight-reduction plan model, now has 4.2m digital subs (+16% YoY).
- Medifast, an organization that sells teaching and meal substitute companies, says gross sales will high $1.4B this yr (+2x from 2019).
The excessive demand for Medifast meals objects (just like the Optavia Candy Blueberry Biscuits) has precipitated an eruption of bidding wars on eBay.
The phrase ‘weight-reduction plan’ is on its method out
Many manufacturers are pivoting from “weight-reduction plan” to “well being” and “wellness” — phrases that attraction to a broader market.
The large elephant within the room, although, is whether or not these
weight-reduction plan well being and wellness applications are efficient in the long run, or simply momentary options.