From pandemic-driven client behaviors to plant-based meals, atone for meals trade information with our most-read articles from April.
Gross sales of frozen meals reached $65.1 billion in 2020, a 21% enhance over 2019. On this article, we dive into the Energy of Frozen 2021 report for extra insights into frozen meals gross sales by class and client habits.
Many meals firms have shifted their focus to core merchandise whereas dropping these with low demand. With this “again to fundamentals” technique in thoughts, McKinney’s 2021 Meals Developments report reveals how manufacturers are responding to 4 key traits within the trade: social duty, expertise, wellness, and tradition.
Shoppers are extra open to making an attempt plant-based meals than ever earlier than — greater than half of American households purchased plant-based meals final 12 months. From supporting animal welfare to bettering private well being, there are many causes shoppers select plant-based. However there are additionally some obstacles that flip them away.
One other meals class that has grown considerably in the course of the pandemic is plant-based. Gross sales of plant-based meals jumped by 27% over the previous 12 months, thanks partly to elevated client curiosity in immune-boosting meals and at-home cooking.
In keeping with a current survey, shoppers are keen to pay extra for merchandise that talk model values and supply high quality product info. On this article, we take a better take a look at what sort of info shoppers are looking for and the way manufacturers can revenue from highlighting the causes they assist.