Unilever has acquired US dietary supplements and sports activities diet model Onnit as a part of an ongoing bid to extend its publicity to the rising well being and wellness development.
Based in 2010 by Aubrey Marcus, Onnit produces a variety of dietary supplements for improved cognitive operate, temper and rest, intestine well being and immunity help.
Its flagship product is Alpha Mind, a nootropic complement that claims to help reminiscence, focus and psychological processing.
It additionally sells protein powders, snacks, spreads and oils geared toward fitness center goers, in addition to branded barbells and kettlebells and fitness center put on, on its on-line store.
Peter ter Kulve, president of house care and well being & wellbeing at Unilever, mentioned: “Onnit is a number one model within the fast-growing nootropics phase. With its holistic well being providing and digital-first mannequin, Onnit completely enhances our rising portfolio of progressive wellness and complement manufacturers that embrace Olly, Equilibra, Liquid IV, and SmartyPants Nutritional vitamins.”
Onnit will proceed to be based mostly in Austin, Texas, led by CEO Jason Havey. Marcus will stay as a model ambassador.
“Since day one, my imaginative and prescient has been for Onnit to develop into a world motion, empowering folks with the instruments and data to achieve their highest bodily and psychological potential,” Marcus added.
“I’m so happy with what we’ve got achieved, and now, with Unilever’s scale and presence, we’re one step nearer to inspiring thousands and thousands extra to take cost of their well being and wellbeing.”
Onnit additionally has a digital content material platform offering motivational articles, interviews, recommendation and health programmes for its shopper base.
Phrases of the deal, which is topic to regulatory approvals and customary closing situations, weren’t disclosed.