The brand new partnership will carry Everest Dairies into the Vibrant Meals portfolio, alongside recognised Asian meals manufacturers TRS, East Finish and Cofresh.
Already a producer of ghee and margarine, Vibrant’s acquisition of Everest’s brings the family-owned enterprise’s experience in producing paneer cheese – a contemporary, non-aged, non-melting smooth cheese utilized in Indian cooking – to the group.
Vibrant mentioned it hoped to capitalise on a rising demand for protein-rich, meat-free merchandise, a development for fusions of what it described as ‘inter-regional tastes and cuisines’ and the penetration of paneer in Western markets.
Rohit Samani, government chairman of Vibrant Meals, mentioned: “Everest has an excellent repute throughout the ethnic meals sector and its vary delivers sturdy buyer loyalty. Paneer is quick attracting followers throughout all cultures and international locations in Europe and this offers an actual alternative as we spend money on their subsequent chapter.
“It’s additionally our first model that focuses on chilled grocery, and we’re enthusiastic about how Everest can proceed to propel the Vibrant household into new properties throughout the UK and Europe.”
Vibrant’s acquisition of Everest comes 9 months after it acquired TRS Meals and East Finish Meals to create the ethnic meals group. In August final yr, Vibrant increased production at the TRS factory in Southall and East End Foods West Bromwich by 50% to handle surging gross sales, sparked by the primary COVID-19 lockdown.
Passing on the household enterprise
Co-founders Haroon Shaikh and Inayat Fatiwala will assist the transition of Everest into the Vibrant Meals secure over the approaching months, earlier than specializing in their different enterprise pursuits shifting forwards.
Everest Dairies managing director Shaikh added: “There’s an enormous alternative for paneer to seek out new followers throughout Europe, as cuisines and cultures fuse, and meat-free consuming turns into the norm.
“We all know that Vibrant Meals’ monitor report of investing and rising nice household companies is second-to-none. With their funding and experience, the true potential of this model will be met. I do know they are going to do us proud.”
Everest Dairies employs 43 folks and has remained impartial and inside the Shaikh and Fatiwala households, delivering constant natural progress all through its historical past. A serious provider of the foodservice sector, the corporate has managed to submit income progress in 2020 regardless of the COVID-19 pandemic as a result of sturdy retail gross sales.