KENTVILLE, N.S. —
Apple Valley Meals Inc. is branching into the onerous cider enterprise.
The Kentville-based operation already provides prospects all through North America a style of the Annapolis Valley as a serious pie producer inside Canada.
The sought-after pies are stuffed with apples predominantly sourced from the Annapolis Valley, and a few crops from Ontario.
Including onerous ciders to Apple Valley’s repertoire appeared like a pure development given the variety of contemporary components on the firm’s figurative fingertips.
“We’re most likely one of many largest apple processors in all the Valley, all of Nova Scotia, for our apple pies at Apple Valley Meals and it’s an excellent alternative… to do one thing else with it,” mentioned Erik Kimbley, a gross sales rep and course of enchancment engineer with Apple Valley Meals.
The corporate began laying the groundwork for its cider division a couple of year-and-a-half in the past, tapping into the experience of award-winning wine grasp Dominic Rivard.
“We’re at all times new merchandise, methods to be progressive,” mentioned Kimbley.
Rivard, who’s internationally famend for his work, was recruited as Apple Valley’s cider maker.
“They’ve acquired entry to extremely top quality, very cool apple varieties which are truly in (excessive) demand,” mentioned Rivard.
Devoted employees dedicated to the trigger helped pattern the cider within the trial levels of improvement.
“We had gone via many, many renditions of it till we landed on the proper cider,” mentioned Kimbley.
A agency in Halifax was employed to assist Apple Valley domesticate a model with a Nova Scotia really feel that may be relatable in worldwide markets.
The end result – Payday Cider – began showing in NSLC areas in September. There’s Bleedin’ Me Dry, Flush with Money Rosé and Lite on Funds — all gluten-free drinks with no added focus.
“We’ve already been capable of begin distribution of Payday Cider in western Canada and really, very quickly in Asia as effectively,” mentioned Rivard.
He mentioned the aim is to supply a high-end craft cider to the lots at an affordable value, reaching markets effectively past Atlantic Canada within the course of.
“It’s clear, it’s crisp, it’s true to the fruit, true to the varieties that we’re utilizing.”
The manufacturing facility is situated in a former Mason Apples constructing close to Windsor. The proximity to Halifax and the Annapolis Valley is fascinating.
“We’re there and, relying on the development of the corporate, we might additionally take a look at increasing the location elsewhere, however proper now it’s suiting our wants fairly properly,” mentioned Rivard.
Apple Valley will likely be paying shut consideration to gross sales throughout its first summer time in the marketplace to make projections concerning the potential for future development.
“We are going to simply have the ability to broaden to satisfy demand,” mentioned Rivard.
Payday Cider is on the market in collaborating NSLC areas, the Flying Apron Inn & Cookery in Summerville, Peasant’s Pantry in New Ross, Kellock’s Restaurant in Berwick and The Nook and Cranny in Truro.
“We’re new however we’re excited and we undoubtedly need to develop,” mentioned Rivard.
“We’re ourselves as being a optimistic contributor to the identify of what Nova Scotian cider is.”